Star Wars is an American epic space-opera media franchise created by George Lucas, which began with the eponymous 1977 film and quickly became a worldwide pop-culture phenomenon. The franchise has been expanded into various films and other media, including television series, video games, novels, comic books, theme park attractions, and themed areas, comprising an all-encompassing fictional universe.[b] The franchise holds a Guinness World Records title for the "Most successful film merchandising franchise". In 2020, the total value of the Star Wars franchise was estimated at US$70 billion, and it is currently the fifth-highest-grossing media franchise of all time.
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